Service design
Soft systems for hard problems.
A studio identity for a small team helping public organizations turn complicated services into clearer journeys.
YEAR
2024
ROLE
Naming, identity, service experience
CATEGORY
Service design
YEAR
2024
ROLE
Naming, identity, service experience
STUDIO
ATELIER
THE IDEA
Clarity is not simplification. It is giving people somewhere useful to begin.
THE BRIEF
The team needed an identity that could hold research, facilitation, and measurable change in the same frame. It had to feel rigorous without becoming institutional.
THE RESPONSE
The visual language uses a tight rubric, generous white space, and a small blue signal for action. Case studies do the convincing while the service pages make the offer legible.
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Independent studio system for portfolios, case studies, and considered digital work.
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